1. Data Protection at a Glance
General Information
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data means any information that can be used to personally identify you. Detailed information on the topic of data protection can be found in our privacy policy below.
Data Collection on Our Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice (Impressum) of this website.
How do we collect your data?
Your data is collected in part when you provide it to us — for example, data you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website. This mainly includes technical data (e.g., the browser and operating system used or the time of the page request). The collection of this data occurs automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze user behavior.
What rights do you have regarding your data?
You have the right to receive, free of charge, information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request correction, blocking, or deletion of this data. You may contact us at any time using the address provided in the legal notice for this purpose or for any other questions concerning data protection. In addition, you have the right to file a complaint with the competent supervisory authority.
Analytics Tools and Third-Party Tools
When visiting our website, your browsing behavior may be statistically evaluated. This happens primarily with cookies and analytics programs. The analysis of your browsing behavior is usually anonymous; the browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy. You can object to this analysis; we will inform you about the options for objection in this privacy policy.
2. General Notes and Mandatory Information
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is information that can identify you personally. This privacy policy explains what data we collect and for what purpose we use it. It also explains how and for what purpose this happens.
Please note that data transmission over the Internet (e.g., communication by email) may have security gaps. Complete protection of data against access by third parties is not possible.
Information About the Responsible Entity
The entity responsible for data processing on this website is:
ADVANTA GmbH Wirtschaftsprüfungsgesellschaft
Barckhausstraße 2
60325 Frankfurt am Main
Phone: +49 (0)1514 20 82 305
The responsible entity is the legal person who decides, alone or jointly with others, on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time by sending us an informal email. The legality of the data processing carried out before revocation remains unaffected.
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of a violation of data protection law, the data subject has the right to file a complaint with the competent supervisory authority. The competent authority for data protection matters is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html
Right to Data Portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract delivered to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only take place if technically feasible.
SSL Encryption
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as inquiries you send to us as the website operator. You can recognize an encrypted connection when the browser’s address line changes from “http://” to “https://” and a lock symbol appears in your browser line.
When SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Right to Access, Deletion, Blocking
You have the right to obtain, free of charge, information about your stored personal data, its origin, recipient, and the purpose of the data processing, as well as the right to correction, blocking, or deletion of this data at any time. For this and other questions regarding personal data, you may contact us at the address listed in the legal notice.
Objection to Promotional Emails
We hereby object to the use of contact data published in the context of the legal notice obligation for sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam emails.
3. Data Collection on Our Website
Cookies
Our website uses cookies. Cookies do not harm your computer and do not contain viruses. They help make our site more user-friendly, efficient, and secure. Cookies are small text files stored on your computer and saved by your browser.
Most of the cookies we use are “session cookies,” which are automatically deleted after your visit. Other cookies remain stored on your device until you delete them, allowing us to recognize your browser during subsequent visits.
You can set your browser to inform you when cookies are set, allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate automatic deletion when closing the browser. Disabling cookies may limit the functionality of this website.
Cookies necessary for electronic communication or for certain desired functions (e.g., shopping cart) are stored based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure technically error-free and optimized service provision. Other cookies (e.g., those used for analyzing user behavior) are treated separately in this privacy policy.
4. Analytics Tools and Advertising
YouTube
Our website uses plugins from YouTube, operated by Google LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that includes a YouTube plugin, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, YouTube can directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
For more information on handling user data, see YouTube’s privacy policy:
https://www.google.de/intl/de/policies/privacy
Google Analytics
This website may use functions of the web analytics service Google Analytics, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses “cookies,” text files stored on your computer that allow analysis of your website use. The data generated by the cookie is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and advertising.
IP Anonymization
We have activated IP anonymization on this website. This means that your IP address is shortened by Google within the European Union or the EEA before transmission to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information on behalf of the website operator to analyze website usage, compile reports on website activity, and provide other services related to website and Internet usage. The IP address transmitted by your browser within Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the storage of cookies by adjusting your browser settings. However, please note that doing so may prevent you from using all website functions fully. You can also prevent Google’s collection of data generated by cookies and related to your website use (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available here:
https://tools.google.com/dlpage/gaoptout?hl=en
Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking this link: Deactivate Google Analytics.
An opt-out cookie will be set, preventing future collection of your data when visiting this site.
More information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=en
5. Plugins and Tools
Matomo
This website uses Matomo, an open-source web analytics service. Matomo uses cookies — text files stored on your computer that help analyze website usage. The information generated is stored on our server, and the IP address is anonymized before storage. Data is not shared with third parties.
You can prevent cookies by adjusting your browser settings. However, disabling cookies may limit functionality. You may also deactivate Matomo tracking here — an opt-out cookie will then be stored to prevent future tracking. If you delete cookies, the opt-out cookie will also be removed and must be reactivated on your next visit.
Google Fonts
This website uses Google Web Fonts for the uniform display of fonts. When you access a page, your browser loads the required fonts into its cache to display texts and fonts correctly. For this, your browser must connect to Google servers, which allows Google to know that your IP address accessed our website.
The use of Google Web Fonts is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in a consistent and visually appealing online presentation. If your browser does not support Web Fonts, a default system font will be used instead.
More information on Google Fonts:
https://developers.google.com/fonts/faq
and Google’s privacy policy:
https://www.google.com/policies/privacy/
Google Maps
This website uses Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
For the use of Google Maps, your IP address must be stored. This information is typically transmitted to a Google server in the USA. We have no control over this data transfer.
The use of Google Maps is in the interest of providing an attractive presentation of our online offerings and to make it easy to locate the places mentioned on our website (Art. 6 (1) lit. f GDPR).
More details: https://www.google.de/intl/de/policies/privacy/
Our website uses features from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When visiting pages with Facebook plugins, a connection between your browser and Facebook servers is established, transferring data to Facebook. If you have a Facebook account, this data may be linked to your profile. If you wish to prevent this, please log out of Facebook before visiting our website.
More information: https://de-de.facebook.com/about/privacy
Google Analytics (Detailed)
If you have given consent, this website uses Google Analytics (Universal Analytics). This allows tracking across devices using a pseudonymous user ID.
Legal basis: Art. 6 (1) lit. a GDPR (consent).
Recipient: Google LLC, certified under the EU-US Privacy Shield.
Retention: 14 months, with monthly automatic deletion.
You can revoke your consent at any time with effect for the future by changing your browser settings or using the browser add-on here:
https://tools.google.com/dlpage/gaoptout?hl=en
6. Use of SalesViewer® technology:
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.
The data stored by Salesviewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.